oo35mm: Through the "oo"s
Curious about the origins of oo35mm? I sat down with the founders and asked some questions— the who, what, when, where, and whys—on everyone's mind.
Read moreNew Arrivals
Best Sellers
WHAT WE LOVE
Staff Picks
Blog posts
Featured Author: Introducing the Skincare Egg by Stratia's CEO Alli Reed
The Skincare Egg is a barrier-nourishing mixture of two of Stratia’s best selling moisturizers.
Read more
The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. oo35mm is a true experience in beauty culture and Chinatown beauty shopping.
-
Danielle Guercio
This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
-
Kayla Jacobs
This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
-
Roxanne Fequiere
But if you’re not already familiar with oo35mm, you’re wholly missing out. Pronounced oh-oh-thirty-five, oo35mm isn’t just a website: It’s a destination.
-
Lauren Caruso
