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oo35mm is now senti senti

Listen, feel, understand.

Our goal has always been to create a joyful and welcoming space that offers hard-to-find Asian beauty, indie skincare, and curated items from all over the world. With senti senti, we will continue to provide well-formulated products that we research, test, and love, while keeping a pulse on community picks, cult favorites, and more.

Don’t worry — we’re still the same small team. Look forward to more fun things ahead!

a game-changer for your skincare routine

MEDIHEAL TONER PADS

"THE BEST K-BEAUTY TONER"

I'm FROM RICE TONER

SKIN1004

EXCLUSIVE PATENT Panthetoin™

MANYO FACTORY

Round Lab Birch Sap Moisturizing Sunscreen

NO. 1 BEST SELLING SUNSCREEN IN KOREA

ROUND LAB BIRCH JUICE SUN CREAM

Blog posts

RSVP to Brooklyn Grand Opening

RSVP to Brooklyn Grand Opening

🚨 HURRY & MARK YOUR CALENDARS 🗓️We are FINALLY ready to officially announce the Grand Opening Date, Address & RSVP of our newest location! 📍Where? 66 Ainslie St Store B, Brooklyn, NY 1121...

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oo35mm is now senti senti

oo35mm is now senti senti

Hello all, We are excited to announce that we are now senti senti (formerly oo35mm)! We wanted a new name that not only represents what we do, but one that could grow with us. What does senti senti...

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AXIS-Y Cafe/HQ

Discover the secrets behind AXIS-Y's innovative skincare line!

Don't miss our exclusive interview with AXIS-Y, the innovative skincare brand loved by beauty enthusiasts worldwide. Discover their secrets to radiant and healthy skin. Stay tuned!

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This hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas

This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs

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The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. oo35mm is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio

gothamist

This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere

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But if you’re not already familiar with oo35mm, you’re wholly missing out. Pronounced oh-oh-thirty-five, oo35mm isn’t just a website: It’s a destination.
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Lauren Caruso

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