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a game-changer for your skincare routine

MEDIHEAL TONER PADS

"THE BEST K-BEAUTY TONER"

I'm FROM RICE TONER

SKIN1004

EXCLUSIVE PATENT Panthetoin™

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Round Lab Birch Sap Moisturizing Sunscreen

NO. 1 BEST SELLING SUNSCREEN IN KOREA

ROUND LAB BIRCH JUICE SUN CREAM

Blog posts

AXIS-Y Cafe/HQ

Discover the secrets behind AXIS-Y's innovative skincare line!

Don't miss our exclusive interview with AXIS-Y, the innovative skincare brand loved by beauty enthusiasts worldwide. Discover their secrets to radiant and healthy skin. Stay tuned!

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Physical vs Chemical Sunscreens

Physical vs Chemical Sunscreens

Ever get confused or overwhelmed by the different types of sunscreens there are on the market? Well, never fear! Click here to see which sunscreen type is for you!

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La Mer's Eye Concentrate Dupe

La Mer's Eye Concentrate Dupe

Are you looking to buy the La Mer Eye Concentrate Cream without overspending? Do not know what eye cream to try out next? Look no further because we have the perfect K-Beauty dupe that will save yo...

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This hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas

This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs

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The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. oo35mm is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio

gothamist

This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere

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But if you’re not already familiar with oo35mm, you’re wholly missing out. Pronounced oh-oh-thirty-five, oo35mm isn’t just a website: It’s a destination.
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Lauren Caruso

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