New Arrivals
Blog posts

Physical vs Chemical Sunscreens
Ever get confused or overwhelmed by the different types of sunscreens there are on the market? Well, never fear! Click here to see which sunscreen type is for you!
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Are you looking to buy the La Mer Eye Concentrate Cream without overspending? Do not know what eye cream to try out next? Look no further because we have the perfect K-Beauty dupe that will save yo...
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We all have heard of the 10-step Korean skincare routine and we all aim for flawless glass skin, but where do we start? This blog will help you get started on your Asian skincare journey!
Read moreThis hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas

This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs

The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. oo35mm is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio

This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere

But if you’re not already familiar with oo35mm, you’re wholly missing out. Pronounced oh-oh-thirty-five, oo35mm isn’t just a website: It’s a destination.
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Lauren Caruso
