The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. oo35mm is a true experience in beauty culture and Chinatown beauty shopping.
This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
But if you’re not already familiar with oo35mm, you’re wholly missing out. Pronounced oh-oh-thirty-five, oo35mm isn’t just a website: It’s a destination.
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